Case study
Single ProductMobile-first
Oura Single-Product Store
The challenge
Oura sold one hero product through a basic landing page. The page was slow, lacked social proof, and failed to communicate why the product was worth the price. Paid traffic from Instagram ads had a high CPC but almost no conversions.
The solution
We built a conversion-focused single-product page with speed as a priority: a clear value proposition above the fold, layered trust signals (reviews, press logos, ingredient breakdown), and a thumb-friendly mobile checkout. ROAS on their ad spend doubled within the first month.
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