Case study
Ecommerce RedesignConversion UX
Lumiere Skincare Store
The challenge
Lumiere had strong Instagram presence and steady traffic to their Shopify store, but conversion rates sat below 1%. The site used a default template that made their premium skincare line look generic. Mobile visitors — over 70% of traffic — bounced within seconds.
The solution
We redesigned the entire store with a custom premium UI, restructured the product hierarchy for faster discovery, and rebuilt the mobile experience from scratch. Trust signals, ingredient storytelling, and a streamlined checkout flow lifted conversions to 3.2% within the first 60 days.
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